Marca España

Marca España is a long-term State policy and the Office of the High Commissioner the nation branding, government agency in charge of implementing it. It is a project aimed at strengthening Spain’s image and reputation among Spanish citizens and abroad by promoting the country’s achievements and most positive aspects, based on true and accurate information, through national and international channels. Marca España studies and monitors Spain’s reputation and how it is perceived by public opinion. It coordinates and guides the efforts of stakeholders doing the country image work, implementing specific, complimentary initiatives with both public and private organizations.